CHAMPIONS BUSINESS NETWORKING
Back by popular demand
Wed, Oct 6 in Toronto
with #1 Wall Street Journal best-selling author
6 – 9 pm
$25 advance; $35 at door
Only $22 online
Need more business fast?
The fastest way to more business is word-of-mouth referrals
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You need more business fast! You generate leads through a mix of cold calls, direct mail, email marketing, advertising and maybe some public relations. It works but it’s a slow process and you don’t have time to wait.
It’s time for Business Networking AKA word-of-mouth referrals.
In my years of running a small business, nothing, and I mean nothing, works faster than word-of-mouth referrals received at a business networking meeting for being turned into signed, sealed and delivered new clients in a very short amount of time.
Funny, though, many people think Business Networking is a waste of time. And given the way most people network, it is a waste of time.
This ebook is all about business networking as a way to make and exceed your sales numbers.
It’s an examination of the problems people face when networking to grow a business, written by a once shy business woman turned compulsive networker who grew a business from zero to six figures using this confusing yet phenomenal lead generating approach.
Understanding a few key attitudes and steps, and putting them into action, will turn business networking from a waste of time into an ongoing flow of cash.
You see in today’s business world everything is about relationships. People do business with people they like and trust.
Sure your current marketing turns into business eventually, and your marketing plan should include other ways of generating leads. But none of the other ways to market can consistently connect you with prospects and land you new business like networking can.
That you are reading this ebook means you probably have encountered some of the common problems that turn people off of networking:
- · Useless connections
- · No leads
- · Lousy leads
- · Unfriendly people
- · Bad food
- · Wasted marketing dollars
- · Wasted marketing time
- · Anxiety about having to stand before a group of people and tell them what you do in 60 seconds or less
Five years ago, I had never attended a business networking meeting. Shy and awkward in any social group (let alone one where I had to speak before a group and boast about how good I was at my trade), I avoided events like the plague.
For three years, as a self-employed Public Relations consultant, I had enjoyed the security of two long-term contracts. I was set, or so I thought.
One day, a business associate asked me to substitute for him at his BNI chapter and being a nice person I agreed to help him out not really sure what lay ahead.
All I remember about the meeting was that I, usually punctual, showed up a half hour late. Not a good way to go unnoticed or make a good first impression. Then when I stood up to present my one-minute introduction, I stumbled over my words.
And afterward I felt embarrassed and unprofessional. “Thank goodness I don’t have to do that every week to get business,” I remember thinking.
Shortly after, one of my contracts ended suddenly and I shifted my business to provide PR for experts and other professionals.
That I would now have to generate a steady stream of leads didn’t even cross my mind, though, until the day I launched my new business, unleash pr.
I considered traditional marketing approaches like cold calls, direct mail and advertising. But I couldn’t afford the long wait for results. Necessity certainly is the mother of invention. Forced to find business fast, I swallowed my pride and went back to the BNI meeting.
I even applied to join the group. They accepted me. And the following week I attended as a member, albeit much better prepared. A professional woman handed me a white slip of paper, and within one week she became my first PR client.
Gradually, I learned, and eventually I became an expert at networking. I developed my talent for connecting people, and within three months of joining BNI, received direct leads that amounted to more than 10 times my initial fee.
Great leads. Lots of new business. Very short period of time. Word-of-mouth referrals – I was hooked.
With a bit of preparation, my elevator pitch sounded great. I became so good at networking that one day in an elevator when I had literally 30 seconds, I got a lead that turned into a client.
At the time, I had a super business coach who helped me develop a system for cultivating quality leads at business network meetings. One month alone, I generated 90 – yes nine zero – leads from word-of-mouth marketing. Overloaded, my system crashed and many fell through the cracks.
So I improved the lead capturing system by including valuable management tools that allow me to manage leads and turn the networking tap on and off as required.
Today, I continue to generate leads from business networking events. And you can too!
Everything I have learned, you can learn, as well. Remember, I used to be pathetically shy and turned that around in about six months – and you can too!
After you read this book, your sense of business networking will never be the same.
When you learn where to network and how to network and what to do with all the leads you generate, you will get the results you want.
When you get new business in a very short period of time, like me you will become hooked on business networking.
I hope that what you discover here provides you with an honest, dignified, no-nonsense approach to business networking, and I encourage you to add business networking to your marketing mix TODAY!
Your life is all about relationships, and with a few of the right questions, any situation becomes an opportunity to network. It’s the best way I have found to generate more leads than you can handle, literally, and turn them into business quickly.
Excerpt from the eBook, Business Networking Essentials by Jennifer Beale.
To read the rest of Business Networking Essentials, get your free copy of the eBook when you go to Business networking events